Practical systems experience. Careful analysis.
I hold a PhD in electronic commerce and information systems from Victoria University of
Wellington, and I have been a Senior Lecturer at the University of Melbourne since 2008,
teaching digital marketing and digital business models from undergraduate to MBA level.
As founding director of Deloosh, I build and security-review LLM-powered systems in
production. That practical work informs how I examine the connections between AI models,
application code, permissions and business processes.
My expert-witness work includes matters involving consumer deception, fraud, privacy and
data manipulation. It brings an emphasis on traceable evidence, clear reasoning and
distinguishing what a system claims to do from what the evidence supports.
My research on consumer behaviour and online decision-making has been published in the
Journal of Experimental Social Psychology, the Journal of Retailing and
Harvard Business Review.