Going Viral

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?

It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

“Brent’s work will help you improve your odds substantially”

"The ad man" Rory H Sutherland
"The ad man" Rory H Sutherland Vice Chairman of Ogilvy & Mather

“A fascinating deep dive into what drives us to share”

Pamela Meyer
Pamela MeyerCEO Calibrate, and Top 20 TED speaker (11 million views)

“One does not just go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis
Brian SolisAuthor

“For most of us, ‘viral content’ has become the modern day Holy Grail–a nearly mythological  thing that’s always just outside of our grasp.  Finally, here’s a book that reveals the secrets about how to make the myth a reality. I can’t wait to put these ideas into action”

Steve Farber
Steve Farber Author

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